Snicker's Touchdown Alley

The official pre-game area of Baylor football for all fans to come early and enjoy all the festivities! Opens 3 hours prior to game time and closes 30 minutes prior to kick off and includes activities for the entire family! Everything at Snicker's Touchdown Alley is FREE of charge except for food or drinks!

State Farm Pre-Game Radio Show
Join the "Voice of the Bears"; John Morris and Tom Barfield live in Touchdown Alley as they host the State Farm Pre-game radio show beginning 2 hours before the game. The radio show set up will also feature TV's in front of the stage showing college games from around the country. A large seating area will be set up in front of the stage as well for fans to sit down and enjoy the show.

Live Music Stage
Come experience the fun of a football game day with live music each week.

Inflatable Games
Come experience the Baylor owned and operated inflatable games! Three different games, a 45' obstacle course, a football toss, and a basketball pop-a-shot will be on hand for all fans to enjoy!

Baylor Hospitality Tent
Come by the Baylor Hospitality Tent for a chance to win great prizes sign your kids up for the McDonald's Cub Club and catch up on college football scores from the day. Make sure to get a Baylor tattoo from the Spirit Squad while they are there. Also in the Cub Club area will be a Face Painter who can paint a "BU" on your cheek or make you appear ready for a Broadway musical! Also on select game days Baylor Athletes will be on hand to sign autographs before the game in the autograph area.

Baylor Bookstore
Looking for the latest Baylor gear? The Baylor Bookstore will be out in Snicker's Touchdown Alley selling the most up to date Baylor Athletics merchandise.

Food and Drinks
Snicker's Touchdown Alley will also have food and drinks available for purchase courtesy of Fudruckers. Baylor concessions will be selling drinks in Touchdown Alley as well.